When you log onto Twitter, the first thing you read is the most recent thing posted, and as you scroll down, it gets progressively older.
And that all logically makes sense.
On the flip side you have Facebook, which puts the most popular posts up top, determined by (what we have been led to believe) the amounts of ‘Like’s on it, comments on it, or just people you frequently visit.
That’s what we thought…until the reports that came out over the weekend.
Facebook played with almost 700,000 users emotions, altering what they saw on their home page, to “make people feel more positive or negative through a process of ’emotional contagion'”(The Guardian).
Here is another quote from The Guardian article:
Facebook filtered users’ news feeds – the flow of comments, videos, pictures and web links posted by other people in their social network. One test reduced users’ exposure to their friends’ “positive emotional content”, resulting in fewer positive posts of their own. Another test reduced exposure to “negative emotional content” and the opposite happened.
The study concluded: “Emotions expressed by friends, via online social networks, influence our own moods, constituting, to our knowledge, the first experimental evidence for massive-scale emotional contagion via social networks.”
I don’t know about you, but I don’t need outside forces playing with my emotions.
And that is yet another reason why I am glad that I am off Facebook for what is now 8 1/2 weeks…and happy to say, still no urges to go back 🙂