Because, aviously…

Last year I happily wrote about the iTunes Festival and how I looked forward to it every year.

This year, as part of Apples rebranding through Apple Music, they have cut it down to just 10 days, and renamed it the “Apple Music Festival” still at the Roundhouse in London.

The lineup isn’t that impressive to me, but it may be because most music these days is junk and that’s who they are pushing (*ahem*One Direction*ahem*).

Other artists so far announced include Pharrell Williams, Disclosure, and Florence + The Machine.

Apple Music Festival

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