Because, aviously…

The biggest threat that faces NBC every other year during the Olympics is: Spoilers.

And with social media abuzz at every medal and record breaking attempt, it makes it hard for NBC to get people in front of their TVs for their primetime coverage.

But PyeongChang 2018 is going to even the playing field for NBC. With a 13-hour time difference (from the East Coast) the primetime coverage will be the launch of a new day for the Olympics and be able to show off great coverage Live.
This likely also means that the Today Show will be able to cut to live “local Primetime” events.

Meanwhile, in previous years they have done a primetime show live on the East Coast, and then aired it later (in local primetime) across the country. But this time it’ll be shown live across the country…8PM Eastern, 5PM Pacific.

And similar to last time, the Olympics can be found on any and every channel owned by NBC and their mobile platforms.
Last summer was found as wide ranged as NBC, NBCSN, USA and CNBC.

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